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DESIGNER BRAND
Fallon Foster
Fallon Foster, a seasoned fashion designer who worked with Revolve and & Other Stories for the past 9 years, embarked on a new journey by starting her own business focused on women’s contemporary design. Living in Texas, she was inspired when she designed her own wedding dress and sought to create a brand that resonated with the unique styles of the region. However, the challenges of sourcing, manufacturing, and launching a brand independently were daunting and she never thought it’d be possible before knowing about RESOURCE.
Headquarters
Denver, CO
Founded
2022
Challenge
Fallon faced significant hurdles, primarily related to Minimum Order Quantities (MOQs) from manufacturers. Many required large production runs, making it financially challenging for a startup. Additionally, sourcing specific fabrics and trims proved to be time-consuming, especially when working with overseas manufacturers. The complexities of pattern changes and fit adjustments also added to the challenges. Having been in the industry for almost a decade, Fallon knows about the challenges before even setting her foot in the process.
TDLR:
Tight budget
High MOQs from traditional manufacturers
Sourcing the right fabric and trims
Solution
RESOURCE became Fallon's partner in overcoming these challenges and after a year of developing samples with RESOURCE, she decided to quit her full-time job to pursue her entrepreneurial dream fully. The platform provided valuable support in fabric and trim sourcing, offering a wide range of options that aligned with Fallon's vision. The user-friendly app streamlined communication, allowing Fallon to manage tech packs, fit comments, and other details seamlessly. Unlike Fallon's past experiences with disjointed processes, RESOURCE handled the entire process cohesively. Fallon, as a solo entrepreneur, could focus on design while leaving the technical aspects to RESOURCE. The platform's app simplified tasks, saving time by consolidating information in one place, reducing the need for extensive email communication.
TLDR:
Streamlined communications
Efficient sampling process
Cost and time efficient production runs
One-round sampling success
80%
Time saved
3x
Average sampling time
7 days
Fallon Foster
Founder & Creative Director | Fallon Foster
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